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INCREASE OCCUPANCY, AVERAGE RATE AND REVENUE! A step by step promotional guide for every lodging property operator. Dramatically increase your revenue by applying the principles of this book. Today's rapidly changing tourist environment is creating many exciting opportunities for the small lodging property operator. However, many of these operators are finding it difficult to choose appropriate marketing strategies they can afford, at the same time impacting their bottom line. Hotel & Motel Sales, Marketing & Promotion wades through the complexities of filling guest rooms and helps to set any lodging property... [Read More]

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Get social and get sold! This book is your complete guide to increasing your online conversion rate by as much as 780 percent and your website traffic by 20 percent or more by gaining access to millions of potential customers through Facebook, Twitter, and LinkedIn. Learn the easy steps to creating conversations within these social networks, building strong relationships with your customers, and ultimately, increasing sales. Facebook, Twitter, and LinkedIn likely represent a collection of your best customers, making viral social networking an important promotional tool for your business. Facebook commands 41 percent of all social networking traffic, with more... [Read More]

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Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today's design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what's made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for... [Read More]

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This is a no-nonsense guide that increases your retail sales closing rate. It shows how to virtually eliminate the common "Just looking!" objection. It explains a proven six-step program to closing a retail sale. The six steps take the mystery out of sales. Customer psychology, sales slumps, competition, be-backs, customer pick ups and floor preparation are all explained. It's written for sales people so it is easy to read, humorous, and to the point.

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Act Like a Sales Pro was a finalist for TOP SALES AND MARKETING BOOK OF 2011 and featured on the cover of Ken Blanchard's Sales and Service Excellence Magazine and Julie Hansen's articles have appeared across the globe.Acting is the ultimate form of persuasion. Now you can learn the methods that great actors use to engage and inspire clients and win more sales than you dreamed possible! Act Like a Sales Pro shows you how acting and improv skills can enhance your own selling style, make you stand out in an increasingly competitive marketplace, and create a memorable buying experience. Easy-to-follow steps,... [Read More]

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Staying Small Successfully A Guide for Architects, Engineers, and Design Professionals Frank A. Stasiowski Today's design professional with entrepreneurial ambitions often has in mind a small firm. Written by a veteran architect and consultant, here is a clear, detailed road map to setting up a small business or guiding an existing one to success. Using miniprofiles of several small successful design firms, the author pinpoints exactly what's made them flourish. In a step-by-step format, he describes the six elements of the strategic planning process, tips on doubling average profit levels, building a loyal clientele, making your company a magnet for... [Read More]

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We all sell everyday. Sales professionals consciously look for ways to hone their skills. Some of you may not be aware that the disciplines and fundamentals of sales can impact your own personal effectiveness. Whether your are a professional enterprise salesperson, CEO, consultant, venture capitalist, engineer, teacher, student or aspiring up-and-comer, you should know the language and tools of selling in today's market. Michael Griego, a professional sales consultant and trainer to Fortune 500 firms and leading Silicon Valley technology firms, has reduced the keys to sales effectiveness to 42 rules of successful salesmanship. These rules apply to all selling... [Read More]

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Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling. Tracy's classic audio program, The Psychology of Selling, is the best-selling sales training program in history and is now available in expanded and updated book format for the first time. Salespeople will learn:"the inner game of selling" how to eliminate the fear of rejection how to build unshakeable self-confidenceSalespeople, says Tracy, must learn to control their... [Read More]

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In the MSDR: Medical Sales Desk Reference™, we took the best practices from award winning sales representatives, tenured sales managers, marketing executives and physicians to create one, ultimate selling manual for the medical industry. Many medical companies have used standard selling tactics and strategies and tried to apply them to medical sales. No one ever created materials specifically designed for the intricacies of selling to the medical community. UNTIL NOWThe MSDR: Medical Sales Desk Reference™ has over 40 actionable ideas each designed to create $1,000,000 in sales. It is our most popular and powerful chapter! Regardless if your company is... [Read More]