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No matter what type of business you are in, or whether you market your products online or offline, the backend offers are the ones which determine whether you are going to make marginal or staggering profits.Why Is The Money In The Backend? There is no additional customer acquisition cost, as you will be selling to customers you have already acquired, for one. Assume that the selling price of your initial product (frontend) is $97, while its original cost price is $30. You run an advertisement for $600, which got you ten customers. Your gross profit will thus be $670 ($97... [Read More]

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What is a Backend Product?No matter what type of business you are in, or whether you market your products online or offline, the backend offers are the ones which determine whether you are going to make marginal or staggering profits.Many business owners seldom realize how important reselling their existing customers is. They solely focus on acquiring as many new customers as possible. They fail to understand how revolutionary the backend marketing concept is.We must keep in mind that a ‘backend’ is different from an ‘upsell’, and not confuse the two. The products or services you provide your customers with after... [Read More]