Search Engine Advertising: Buying Your Way to the Top to Increase Sales (2nd Edition)
Thursday, December 22nd, 2011 at
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“A remarkable book that eases you into the important world of search engine advertising. Read it before your competitors do!”—Danny Sullivan, Editor SearchEngineWatch.comNothing delivers high-quality traffic like the search engines, but if you’re not showing up prominently in the results for your desired keywords, that means your competition is. The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. And they can pinpoint exactly the right landing pages using not only keywords, but also geography, time of day, and... [Read More]
