Don’t Think Pink: What Really Makes Women Buy — and How to Increase Your Share of This Crucial Market
Friday, June 5th, 2009 at
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Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses.Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals:* How generational history, culture, life stages, and daily realities influence a woman's buying mind* How the manner in which women buy is more critical than what's being sold* How listening to... [Read More]
